Charles
Hawkins
Co.

Chas. Hawkins Company had deep roots in Nashville commercial real estate just as the city climbed into the nation’s top 10 real estate markets. In a crowded, fast-growing field, they needed to modernize without losing that history. We started with executive leadership, defining a shared vision before anyone touched a logo. Our brand strategist and I ran a discovery workshop that led to a small but telling change, spelling out the name as Charles Hawkins Co. From there, I designed the logo and brand system and built the website from the ground up, grounding its voice and visuals in the company’s past. Seven years later, we’re still running the site and designing their property signage and print collateral.

2018-Present