Atelier Vals

Atelier Vals makes stone tables, pavers, and architectural elements by hand in a workshop in the Louisville Underground. When the founder struck out on his own, he needed a brand, a website, and sales materials fast. I realized the hardest part of the sale was imagination. His clients are designers and architects, and a single custom table can run thousands of dollars, with choices in model, color, finish, and base. I designed the identity and built a site to help them picture the work, with a portfolio, technical specs, and the sales team a click away. Six years later, Atelier Vals sells nationally with a nine-person sales team. In 2026, I added a table visualizer with a lighting studio, so buyers can see their exact table in different settings.

2020-Present